European B2B pet industry · Founded 1990

You've got the brand.
We've got the network.

Warmako Connect is your full-service European partner for brand growth in the B2B pet market. From logistics and sales to marketing and real-time insights, we cover every service you need to launch and scale across Europe.

Your European growth partner, end to end
5,000+
Points of sale
1,500+
Store visits / year
40+
Partner brands
Europe
Active market

Why brands choose us

Everything you need to grow in Europe

From scalable distribution infrastructure to hands-on brand building, Warmako Connect covers all four pillars that matter when entering or expanding in the European pet market.

Scalable distribution infrastructure

  • Multiple distribution models available
  • Tailored warehouse & fulfilment solutions
  • High-capacity storage in NL & DE
  • Delivery within 48 hours to all markets

Focus on brand building

  • Build strong positioning in the market
  • Tailored brand strategy & approach
  • Inspirational & educational content
  • Full marketing support across channels

Access to our extensive network

  • 5,000+ points of sale across Europe
  • All major key accounts contracted
  • Deep consumer behaviour insights
  • Marketplace & dropship via bol.com, Amazon

Excellent service for brands & retailers

  • Dedicated account management
  • Free delivery on orders over €150
  • No MOV / MOQ, full flexibility
  • 6-month exchange guarantee

Brand insights

Your brand. Full visibility. Always.

Real-time dashboards that keep your brand in control

As a Warmako Connect partner you get access to a dedicated brand portal with live data across all markets and channels. No more waiting for monthly reports. You see exactly what's happening with your brand, right now.

  • Real-time sales data per market, channel and SKU
  • Demand forecasts and trend signals per category
  • Live inventory levels and replenishment alerts
  • Customer complaints and return reasons in one view
  • Retailer ratings and buyer feedback
  • Campaign performance and promotional results
Brand portal · District 70
Live
€42,380
Revenue MTD
↑ +18% vs last month
1,204
Units sold
↑ +11% vs last month
847
Units in stock
⚠ Reorder advised
0.4%
Return rate
↓ −0.2% vs last month
Sales by market
Netherlands
78%
Germany
48%
Belgium
31%
Forecast Q3 → +22%2 open complaintsTop SKU: BUTLER LCampaign active

Our services

Every service your brand needs, under one roof

From import and warehousing to marketing and retail support. The model is always tailored to your brand's stage and ambition.

Partnership models

Hybrid / 3PL

You deliver stock, Warmako sells & fulfils. Full control over pricing, RRP and promotions. You invoice after the sale.

  • Brand retains pricing control
  • Flexible SKU management
  • Real-time inventory insight

Import & distribution

Warmako imports and purchases your products directly. We manage pricing and distribution across our markets.

  • Zero operational overhead
  • Warmako bears market risk
  • Ideal for market entry

Brand partnership

Sales, marketing and key-account support without full logistics. For brands with existing EU distribution.

  • Sales team activation
  • Marketing & content support
  • Key-account introductions

Service catalogue

Logistics & fulfilment

  • Warehousing (NL & DE)
  • Pick, pack & ship
  • Dropshipping solutions
  • Returns handling
View all 6 logistics services

Import & supply chain

  • Import & customs clearance
  • Direct purchasing model
  • Stock financing options
  • EDI / API integration
View all 5 supply chain services

Sales & key accounts

  • Key-account management NL/BE/DE
  • Field sales team activation
  • Product introductions & training
  • Shop-in-shop concepts
View all 7 sales services

Marketing & content

  • Brand page on B2B ordering
  • Newsletter & campaign features
  • Content creation & copywriting
  • Social media support
View all 8 marketing services

Digital & B2B ordering

  • Multilingual ordering (24/7)
  • Dedicated brand page & content
  • Marketplace integrations
  • Real-time brand dashboards
View all 6 digital services

Brand & retail support

  • Dedicated account manager
  • Retail display & merchandising
  • Consumer insights & reporting
  • Promotional strategy advice
View all 5 support services

Reaching the right buyer

How we get your brand in front of the right customer

Four complementary routes keep your brand visible at every touchpoint in the European pet retail landscape.

Key accounts

Contracted chains & e-tailers
  • All major chains: Pets Place, Fressnapf, Welkoop, Intratuin, ZOO+Co, Dehner, Tom&Co
  • E-tail: bol.com, Amazon.de, Medpets, Wehkamp
  • 1,000+ buyers & decision makers reached
  • EDI/API connections fully operational

Field sales teams

In-person retail activation
  • Local teams active in NL, BE and DE
  • 1,500+ store visits per year
  • Product introductions & brand building
  • In-store displays, product training & shop presentations

Online B2B ordering

Demand-driven, 24/7
  • Any registered business can order with valid VAT number
  • Multilingual: NL, DE, FR, EN
  • Selective distribution options per brand
  • Full portfolio with inspirational brand content

Marketing & activation

Driving awareness & pull
  • Featured in newsletters to 5,000+ registered buyers
  • Brand campaigns, promotions & seasonal activations
  • Editorial content & advice articles for retailers
  • Social media visibility on Warmako channels

Partner success stories

Brands that grew with Warmako Connect

A selection of brands that used Warmako Connect to enter or scale in the European B2B pet market.

D70
3× growth
in 18 months · NL/BE/DE
"Warmako's field sales team introduced District 70 to hundreds of independent pet stores we could never have reached on our own."
District 70
Premium pet furniture & accessories
Hybrid model · NL → BE → DE
BECO
200+
new retail locations · first year
"Warmako's content and sales approach communicated our sustainability story perfectly to buyers across the region."
Beco
Eco-friendly pet products
Brand partnership · NL/BE
WP
DE launch
in under 3 months
"Warmako had the key-account relationships and logistics already in place. We just delivered the stock and they handled the rest."
West Paw
Durable & sustainable dog toys
Import model · DE expansion
SCR
5,000+
units sold · first quarter
"The B2B ordering and field sales team gave Scruffs instant visibility with both online and offline buyers simultaneously."
Scruffs
Premium dog beds & accessories
Hybrid model · NL/BE/DE
KONG
Top 3
toy brand in NL retail
"Warmako's key-account management and seasonal campaign support helped us cement our position as the number one enrichment brand."
KONG
Enrichment toys & treats
Key-account focus · NL
AN
40+
key-account listings secured
"The brand content and editorial support made our 'all profits to the planet' story easy to tell in-store and online across all markets."
Almo Nature
Natural & organic pet nutrition
Brand partnership · NL/BE

Ready to grow your brand in Europe?

Join 40+ brands already growing with Warmako Connect. Our team will get back to you within 2 business days to explore the best model for your brand.